After winning the Delecta pitch, MullenLowe Warsaw created an image campaign titled ‘Delecta. Straight from the heart’.

New communication focuses on true and authentic human relations. The campaign aims to remind consumers that sharing straight from the heart is something good.

The campaign idea translates baking recipes into the language of emotions and shows how they can be expressed by sweet snacks.

MullenLowe Warsaw has prepared the whole strategy and created 30sec and 15sec TV spots. TV spots will support different products and novelties from the Delecta portfolio.