Luxury goes to your head Posted on

In “Luksusowa [Luxury] goes to your head” campaign our goal was to present our product in the most outstanding and catchy way. We’ve decided to place Luksusowa bottles on shelves upside down with double meaning headline referring to luxury/brand’s name and drinking vodka.

Additionally, prizes in the competition emphasised the idea – the only silver plated grill in the world and silver vodka shoots with winners name on it.