In the biggest 2023 campaign in Poland and the Baltic countries, Maybelline New York (L’Oréal Polska) and model Gigi Hadid, our global ambassador, introduced May as a virtual ambassador. Expanding its bestselling mascara range with the Falsies Surreal mascara, the brand offered women a surreal effect on their lashes. Accentuating this in the “Take your lashes to a new dimension” campaign, the two heroines combined the real and virtual worlds. Together with our partners, we prepared activities in the digital channel, outdoor advertising media, and numerous surreal attractions. As part of the largest shipment of the Falsies Surreal mascara, as many as 1,200 journalists and influencers tested it.
Maybelline New York with the first-ever virtual ambassador Posted on
