Psi Czar Dog Grooming featured in Luerzer’s Archive and CR online Posted on


Lowe Warsaw launched a campaign for Psi Czar Dog Grooming Studio. Campaign included three executions: Poodle, Shi Tzu and Terrier. The concept is coming from a basic observation –  a messy dog loses its shape and sometimes is hard to say where the nose or tail is. Lowe showed how the simplest illustrations can communicate the most comprehensive message.

The campaign was featured in 6/11 Luerzer’s Archive, Creative Review online, Ads of the World and on many other blogs worldwide.