Stop Pneumococci for Pfizer Posted on

After winning the Pfizer’s pitch, Lowe Warsaw created a TV and print campaign titled “Stop Pneumococci”. The campaign is aimed at young mothers to raise
the awareness of the risk that pneumococcal bacteria impose on infants.
Film – referring to the natural instinct of protecting the children – in a friendly
and emotional way promotes the importance of vaccination against pneumococci. Lowe Warsaw designed also the site dedicated for the campaign: