Poland was one of the first markets in the world to debut the Super Stay 24h Skin Tint foundation from Maybelline New York (L’Oréal Polska). Locally, it was also the brand’s first-ever outdoor campaign.
Originally from New York, Maybelline reached the streets of major Polish cities: Warsaw, Kraków, Łódź, Szczecin, Poznań, Wrocław, Katowice and Tricity. And we were responsible for the product launch, which also took place over digital and TV channels.