When you get a message from “that special boy”, but you’re shivering from the cold, your date is in jeopardy! Fortunately, in such situations, Aspirin C is always ready to save the day! It quickly changes the chills from a cold to the thrills of an unforgettable date. In the “Delete the Cold” campaign addressed to young people, we start speaking their language, moving away from the old, worn ad format. We have realized it in digital channels in six markets: Poland, the Czech Republic, Bulgaria, Romania, Hungary and Slovakia.
