Challenge:
Domiporta is the biggest real estates web portal. A brand well known amongst home brokers but unknown to most of consumers. Agency task was to create the campaign which would establish the brand awareness and would increase the number of portal users
Solution:
Warm and emotional campaign based on the following main message: ,Looking for a house or apartment on domiporta.pl is so nice and easy that you feel as if you already were in your tailor-made place“.
Results:
Increase of all brand awareness factors: TOP 1,4% (from 0,1%), spontaneous awareness: 1,8% (from 0,7%), aided awareness: 4,8% (from 1,4%), despite of the economical crisis in 2008, Domiporta was the only brand with considerable awareness increase.
