How to create a compelling and charming TV commercial without a film crew, PPMs and a film-set? If you have a good product, genuinely loved by its users, what you have to do is only to encourage consumers to show this love and the rest just happening itself – well, almost … On behalf of Garnier Polska, we have created a campaign of Micellar Water 3in1 for sensitive skin titled “Fall in love from the first use”, thanks to which we have collected dozens of great videos shot by the users themselves – influencers and their followers. Carrying out the activation in a short time to obtain materials of the appropriate quality was quite a challenge. But the effect was worth it.
