Garnier Micellar Water 3in1 for sensitive skin is a product used by a million Polish women, and each of them has their reasons to remain loyal to it. This is how the “Million Polish women = millions of reasons” campaign was created. We wanted to let the authenticity speak, therefore for the TV campaign we decided to look for female consumers who would share with us their reasons for appreciation of this product. We conducted the casting in cooperation with the Wizaż site. There were a lot of great candidates – we chose a few for the TV commercial and its digital versions. The film was directed by Maciu Bieliński, and this is how an honest and at the same time full of natural beauty campaign was created.
