After winning the pitch, Lowe Warsaw created new communication platform “Pleasure – you have that in nature” which will drive the communication for over a minimum 2-3 years across all channels. We used time-lapse technique as a creative vehicle to show consumers how the plants (used by Herbapol to make its products) grow in nature to give you so much pleasure both visually and in flavour. Campaign was designed to work on all Herbapol categories: fruit and herbal teas, syrups and newly launched products – jams.
