Sine Metu means “Fear a little bit less, live a little bit more” – this is the motto that guided Jameson’s first campaign in Poland in 2017. To convey this idea in the Jameson style, that is in the style of serious whiskey that does not take itself too seriously, we chose the perfect ambassador – Piotr “Kędzior” Kędzierski, a DJ, radio host, a man who follows his passions and boldly throws himself into the unknown to live a little more. The campaign film was directed by Szymon Pawlik – it was a lot of fun in this serious undertaking.
