Can you feel the sense of community and have fun together despite differences? We asked ourselves this question when creating the campaign for Jameson Irish Whiskey. The answer came naturally: we need to focus on the good things that bind us together despite differences between us. This is how the idea of “So many differences. One whiskey” was born, because we believe in understanding beyond divisions. In the first flight of the campaign, Piotr “Kędzior” Kędzierski and the guys from Ferajna, a popular barber shop, tell the stories about friendship despite the differences.
