LOWE Warsaw has developed a new communication strategy for the brand Knorr Gorący Kubek. The main message of the campaign is based on the idea of “Watch out! With Gorący Kubek you will feel at Home” which is a new strategic approach.

Within the campaign, light and humorous TV commercials were created, supporting key variants and informing about the new packaging. There is also planned communication on the internet, out-of-home and in-store.