Lowe Warsaw has prepared a second edition of campaign for the Nutella® brand, entitled “Say it with Nutella®“. Main goal of the campaign is allowing every fan of the brand to order a personalized label with his own message/name or the name/message for the loved ones.. The agency is responsible for the communication strategy and preparing all creative materials .
The campaign includes outdoor in all Polish cities. There is also a rich online campaign (display and rich media) with a special promotional application. Communication is also supported by a dedicated TVC spot. The app enables users to generate their own label on a Nutella® jar with names and diminutives.