Stop Pneumococci for Pfizer

After winning the Pfizer pitch, Lowe Warsaw created a TV and print campaign titled “Stop Pneumococci”.
The campaign is aimed at young mothers to raise the awareness of the risk that pneumococcal bacteria impose on infants.
Film – referring to the natural instinct of protecting the children – in a friendly and emotional way promotes the importance
of vaccination against pneumococci. Lowe Warsaw designed also the site dedicated for the campaign: