Nowadays time seems to be the most valuable thing we can give people who are important to us. And we often lack time more than we lack money. So when spending a loan on home furnishing or new gadgets we can actually gain something much more precious – family moments full of joy. And this…
Together with Maybelline New York, we made a friendly takeover of Warsaw. Three best-selling products appeared in different parts of the city and caused quite a stir there. Did this really happen or was it CGI? Judge it for yourself. The first campaign of this type in Poland was liked so much that the videos…
Contrary to those who manipulate in order to smear and ban the “promotion of LGBT+,” together with AGORA SA, we made a nationwide campaign to restore the real meaning of LGBT+ promotion: equal rights for all. On the Gazeta.pl website, we published “ads” and “promotional materials” in which, playfully using the language of advertising, we…
In the biggest 2023 campaign in Poland and the Baltic countries, Maybelline New York (L’Oréal Polska) and model Gigi Hadid, our global ambassador, introduced May as a virtual ambassador. Expanding its bestselling mascara range with the Falsies Surreal mascara, the brand offered women a surreal effect on their lashes. Accentuating this in the “Take your…
Poland was one of the first markets in the world to debut the Super Stay 24h Skin Tint foundation from Maybelline New York (L’Oréal Polska). Locally, it was also the brand’s first-ever outdoor campaign. Originally from New York, Maybelline reached the streets of major Polish cities: Warsaw, Kraków, Łódź, Szczecin, Poznań, Wrocław, Katowice and Tricity….
Sexual objectification of women in the workplace is still taboo in Poland, even though up to 80% of working or studying women experience harassment. For the Polish Society of Anti-Discrimination Law, we created the #reagujostro campaign to encourage victims of harassment to act decisively. An inflatable sex doll as a symbol of the objectification of…
When you get a message from “that special boy”, but you’re shivering from the cold, your date is in jeopardy! Fortunately, in such situations, Aspirin C is always ready to save the day! It quickly changes the chills from a cold to the thrills of an unforgettable date. In the “Delete the Cold” campaign addressed…
Style has many names, and it certainly has many faces. For Wilkinson Sword, as part of the “Celebrate Your Style” global campaign, we selected interesting faces of style from Poland, the Czech Republic and Hungary. We invited extraordinary influencers to show their unique approach to their image. Easy going, serious or with a bit of…
For the leading Polish independent media concern AGORA SA. we created a series of news from TOMORROW IN POLAND, from a rainbow-coloured, equal and accepting Poland. The news were published on the day of the Warsaw Equality Parade ‘2022, on the AGORA’s main news portals. Several dozen famous Polish personalities joined our action. We gave…
Life without coffee would be extremely painful. We prove it in a new digital campaign prepared for Tchibo Exclusive. Based on everyday experience of any human being, the series of short videos treat our common mishaps with a touch of humour. Whether you load your phone in a fridge or want to shave your teeth,…
This is how we entered YouTube with great acceleration and good range. On behalf of the National Fund for Environmental Protection and Water Management, we have created an educational channel dedicated to electromobility. We brought to life a real superhero: ElektroMaciek, played by an employee of the NFOŚiGW. Together we made 35 episodes, visited 20…
As part of the latest digital campaign for Delikatesy Centrum, we’ve created a series of five educational videos with a chef and restaurateur recognized by “Forbes” as one of the 50 best in Poland. Our main goal was to present integrity and authenticity of quality meat from reliable suppliers prepared by an undisputed meat expert….
We are continuing our cooperation with Provident in a singing style. We have composed the next part of the campaign, “I Have a Plan”, in the folk music style of Polish highlanders. After all, who, if not Polish highlanders, famous for their common sense and power of persuasion, can present the Provident’s offer more convincingly?…
On the day of the Pride parade in Poland we stood by LGBT+ community to support their struggle for equal treatment. To do this we excluded L, G, B and T letters from different texts, just like some people want to exclude LGBT+ people from Polish society. Incomplete words showed how incomplete would be our…
We’ve just launched a new campaign for Jameson Irish whiskey. In a world divided into bubbles we help people to find back a sense of a meaningful connection and a true belonging. In a series of humorous social media videos we show, how little it takes for strangers to become friends if they just stay…
Wilkinson Sword Xtreme 3 razor brand encourages men to fully express themselves through different facial hairstyles. To engage people on social media we developed AR filters that allowed them to try different facial hairstyles using their mobiles and find the ones that match their personality.
We did another Knorr campaign for TV, digital and stores. This time it’s the new range of Fixes. No matter if you are a fan of traditional Polish Mielone, fancy burgers or a parent of little meatballs lovers. Now you can make all this dishes easily like never before. And the taste? Mmm.
To illustrate the harmonious taste of Big-Active teas, we decided not so much to tell about it, but… to dance about it. This is how the unique campaign “The greatest pleasure in one tea bag” was created, in which we combined dancers, tea leaves and fruits in delightful kaleidoscopic choreographies. The agency vision was realized…
Who said that better is the enemy of good? With new communication platform for Łomża regional beer brand we challenge clichés and encourage to go your own way. We start with a launch of a new nonalcoholic version Łomża 0,0%.
Envy, love, hatred, fear and desire. Some mysteries should remain untold… We are proud to present an internet feature series “Drop of truth”, created for Ballantine’s (Pernod Ricard), that tells a dark legend of some mysterious bottle of whisky. See Wojciech Zieliński, Jacek Koman, Olga Frycz, Marek Bukowski, Czesław Mozil and Tede in the most…
Can advertising make dreams come true? Yes, it can! To convey a whisky brand message “Stay True” we teamed up with DJ Piotr Bejnar and helped him realize his extraordinary artistic vision – a concert on hearts. It was not only an artistic challenge but a technological one as well but it turned out to…
After winning the Delecta pitch, MullenLowe Warsaw created an image campaign titled ‘Delecta. Straight from the heart’. New communication focuses on true and authentic human relations. The campaign aims to remind consumers that sharing straight from the heart is something good. The campaign idea translates baking recipes into the language of emotions and shows how…
