Wilkinson Celebrates Your Style
Aspirin C Will Save Your Date
Aspirin C Will Save Your Date
Work
In the youth-focused “Delete the Cold” campaign across six Central European markets, Aspirin C positioned itself as the quick remedy that turns the chills of a cold into the thrills of an unforgettable date.
When you get a message from “that special boy”, but you’re shivering from the cold, your date is in jeopardy! Fortunately, in such situations, Aspirin C is always ready to save the day! It quickly changes the chills from a cold to the thrills of an unforgettable date.
In the “Delete the Cold” campaign addressed to young people, we start speaking their language, moving away from the old, worn ad format. We have realised it in digital channels in six markets: Poland, the Czech Republic, Bulgaria, Romania, Hungary and Slovakia.
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