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18 Articles

2023

The latest Provident campaign highlights that while money can buy home comforts and gadgets, the true value lies in the family moments and joy they help create.

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Together with Maybelline New York, we launched Poland’s first CGI campaign, turning best-selling products into giant city takeovers that went viral and captured nationwide attention.

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Together with AGORA SA, we launched our third nationwide campaign for LGBT+ rights, using playful “ads” to reclaim the meaning of LGBT+ promotion as equal rights for all, supported by dozens of influential Polish personalities.

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In its biggest 2023 campaign across Poland and the Baltics, Maybelline New York and Gigi Hadid introduced “May,” the brand’s first virtual ambassador, to launch the Falsies Surreal mascara with a multi-channel mix of digital, outdoor, and influencer activations.

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Poland was among the first markets to debut Maybelline New York’s Super Stay 24h Skin Tint foundation with the brand’s first-ever outdoor campaign, amplified by nationwide digital and TV activations.

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In the youth-focused “Delete the Cold” campaign across six Central European markets, Aspirin C positioned itself as the quick remedy that turns the chills of a cold into the thrills of an unforgettable date.

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For the Polish Society of Anti-Discrimination Law, we launched the #reagujostro campaign to confront workplace harassment—using a striking inflatable doll symbol and a mix of video, social, and influencer activations to break the taboo and call for decisive action.

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For Christmas, Jameson partnered with renowned artist Swanski to create limited-edition packaging and a digital campaign that blended his distinctive artistic style with the character of Irish whiskey.

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2022

For the National Fund for Environmental Protection and Water Management, we launched an educational YouTube channel on electromobility, featuring the superhero ElektroMaciek in 35 episodes across 20 cities to inspire Poles to embrace zero-emission cars.

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In a humorous digital campaign for Tchibo Exclusive, we showed how everyday mishaps—from charging your phone in the fridge to trying to shave your teeth—are best avoided with a cup of coffee first.

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For AGORA SA, we created the “Tomorrow in Poland” campaign—publishing imagined news from an equal, rainbow-coloured Poland during the 2022 Warsaw Equality Parade, supported by dozens of prominent Polish personalities to inspire hope for real social change.

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As part of Wilkinson Sword’s global “Celebrate Your Style” campaign, we showcased unique influencers from Poland, the Czech Republic, and Hungary, highlighting their authentic personalities through engaging photo and video content on social media.

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For Delikatesy Centrum’s latest digital campaign, chef Jurek Sobieniak, named by Forbes among Poland’s top 50 restaurateurs, became brand ambassador, sharing recipes and expertise in a video series showcasing the authenticity and quality of the brand’s meats.

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Continuing our partnership with Provident, we launched the next instalment of the “I Have a Plan” campaign in the lively folk style of Polish highlanders, using their trademark charm and persuasiveness to present the brand’s offer.

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On the day of Poland’s Pride parade, we launched the “Without LGBT+ There Is No Poland” campaign, symbolically removing the letters L, G, B and T from texts to show how incomplete culture and identity would be without the LGBT+ community, engaging cultural figures, influencers and thousands of supporters online.

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2021

Jameson’s new campaign shows how a little open-heartedness can turn strangers into friends.

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We promoted Knorr’s new Fixes range, making favorite dishes easier than ever to prepare without losing their taste.

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For Big-Active, we created the campaign “The Greatest Pleasure in One Tea Bag”, blending dancers, tea leaves, and fruits into kaleidoscopic choreographies that vividly conveyed the harmony of flavour.

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